Apple's Passbook brings your boarding passes, movie tickets, retail coupons, and loyalty cards all in one place. You can show or scan your iPhone or iPod Touch to check into a flight, get into a movie, or redeem a coupon.
And now, PassExpress makes it easy to create beautiful passes and deliver them to your customers.
Click below to get a preview of the PassExpress pass tool and deliver a real pass right to your phone!
Create a Sample PassWhat is a Passbook pass?
Why would I want to use Passbook?
How is a pass delivered to my phone?
How do the pass locations work?
Can I turn off notifications for a pass?
My phone is not upgraded to the latest operating system yet. How can I do that?
I have an Android phone. Can I still use Passbook?
Can I create my own passes?
Why should a business use Passbook?
What are some good ways I can use Passbook in my business?
Do I need to install any hardware or software in my business in order to use Passbook?
What is iBeacon and how does it relate to Passbook?
Can passes be updated?
Can I send push-notifications?
Which metrics can I track with my passes?
What is your pricing structure?
I am interested and want to know more. How do I get started?
Do you offer a reseller program?
What is Passbook?
With the introduction of iOS 6 Apple announced Passbook, a virtual pass card system for iPhone and iPod Touch. All phones from the iPhone 3GS forward will get the Passbook app integrated in their phone. The release of iOS 7 added several new features to Passbook, including the ability to share coupons with your contacts. ↑
What is a Passbook pass?
A Passbook pass is a digitized version, or a digital pass, of the things that would normally clutter your wallet or purse. For example
- Coupons
- Loyalty Cards
- Event Tickets
- Boarding Passes
- Membership Cards
- Gift Cards
My phone is not upgraded to the latest operating system yet. How can I do that?
On your iPhone find and tap the Settings app. Tap General, then Software Update. Your phone will then check for updates, and allow you download one if available. Follow the instructions to install the update.
You can also update your device via iTunes. To do this, start iTunes, connect your device and select it from the list of devices. On the device summary screen, click "Check for Update."
Why would I want to use Passbook?
How many times have you been at the store only to realize that you forgot the coupon you meant to use at home? Or how about searching your pockets to find that ticket or boarding pass that now is all crumpled up? Is your keychain overloaded with various loyalty and membership cards? This is what Passbook is designed to solve, while at the same time making the user experience much more pleasant. ↑
How is a pass delivered to my phone?
A pass can be delivered in one of the following ways:
- As a link in a text message
- A QR code scan
- Through iCloud
- Via an associated app (for example, if your company already provides an app for your clients, downloading a pass can be added as a feature in the app)
How do the pass locations work?
The pass can be set to target one or multiple locations. When a user approaches that location they will receive a prompt on their screen telling them that they have a pass for that location. If they want to use it, all they have to do is push and swipe the notification to open the pass. ↑
Can I turn off notifications for a pass?
Yes. Passbook allows you to disable notifications for individual passes. ↑
I have an Android phone. Can I still use Passbook?
You bet. There are a few Android apps that let you use Passbook passes on an Android phone. A good one is PassWallet.
Scan the code below on your Android phone to download the app. ↑
Can I create my own passes?
Yes, you can easily create your own passes with the PassExpress creation wizard. Note that in order to use your passes with most businesses, the business has to be the one distributing the pass to
If you are a business and want to leverage the Passbook technology with your clients, contact us for details. ↑
Why should a business use Passbook?
With more mobile devices sold every day, and with mobile Internet usage soon to surpass desktop browsing, the message is clear: Go mobile!
Passbook offers an inexpensive, yet very efficient way, to get onto smartphones, and since Passbook passes are designed to create direct value, they are more likely to remain on a phone than the average app. ↑
What are some good ways I can use Passbook in my business?
If your business offers discounts, coupons, a membership or loyalty program, Passbook passes are ideal for you. For example, an auto shop that offers every 6th oil change for free could track each oil change by scanning the pass. Their customers will instantly see an update to their pass that shows how many oil changes they have left, and whether a free one is available.
Promote your special holiday events, new products, helpful tips, or anything you want to communicate to your customers.
By tracking the user metrics you will gain a deeper understanding of who your prime audience is, and the effect of your advertising campaigns. ↑
Do I need to install any hardware or software in my business in order to use Passbook?
That depends. The simplest way to let your customers redeem a pass is by simply having them show you their phone, much in the same way as a coupon.
If your point-of-sale system already has the ability to scan two-dimensional (e.g., QR) barcodes, then we can integrate with your system, and you will be able to scan the passes upon redemption.
If you want to scan the passes but don’t currently have the ability to do so, there are a few options available. Contact us for more details. ↑
What is iBeacon and how does it relate to Passbook?
iBeacon is a low-energy Bluetooth technology that lets a business place 'beacons' in strategic locations in their store. These beacons, which can be iOS devices set to transmit signals or stand-alone devices, will then be able to transmit in-store offers to the consumer. Both apps and Passbook passes can be set up to receive these offers.
Can passes be updated?
With a PassExpress account you can change previously created passes at any time to update the offer, any misspellings, or any other information you need to update. Once updated, the information will automatically be distributed to all those who currently have the pass installed on their phone. ↑
Can I send push-notifications?
Yes. Much in the same way you send a text message, you can send a message to all those who hold your pass.
For example, a local restaurant experiencing a slow day can increase their traffic by sending a new offer to its pass holders that expires that day. ↑
Which metrics can I track with my passes?
Currently our system lets you view all the passes you've created, track the number of downloads per pass, and track deleted passes. If you are setup to scan passes for redemption, there are a number of things you can track, depending on your business objectives. For example, you can track the number of redeemed coupons or the earned points per customer. ↑
What is your pricing structure?
Our goal is to provide local businesses with the same advantages as the larger corporations, yet within their own budgets. Contact us for more details. ↑
I am interested and want to know more. How do I get started?
We will be happy to answer your questions and learn more about your business. Contact us to get started. ↑
Do you offer a reseller program?
Yes. If you currently are selling marketing and advertising to your clients, and are looking to supplement your offer with a mobile product, contact us to get more details about our reseller program. Contact us for more details. ↑